Empowering small. Building big.Perkasa yang kecil. Bina yang besar.
Roszie Amir Training & Consultancy (RATC) is a Registered HRD Corp Training Provider led by Coach Hjh Roszie Amir, with over 30 years of industry experience. Together with a pool of certified trainers and industry experts, RATC empowers entrepreneurs, SMEs and corporate teams through professional training, coaching and consultancy to achieve sustainable business growth.Roszie Amir Training & Consultancy (RATC) ialah Penyedia Latihan Berdaftar HRD Corp yang diterajui Coach Hjh Roszie Amir, dengan lebih 30 tahun pengalaman industri. Bersama barisan jurulatih bertauliah dan pakar industri, RATC memperkasa usahawan, SME dan pasukan korporat melalui latihan profesional, coaching dan perundingan untuk mencapai pertumbuhan bisnes yang lestari.
100+industry experts connectedpakar industri dihubungkan
Registered Training ProviderPenyedia Latihan Berdaftar
HRDCorp ClaimableBoleh Tuntut HRDCorp
Accredited TrainerJurulatih Bertauliah
MARA Registered ConsultantPerunding Berdaftar MARA
MPC Productivity ChampionJuara Produktiviti MPC
NOV28–292026
Upcoming classKelas akan datang
Business Money Matters
28 & 29 November 2026 · RATC Training Centre, Bandar Seri Putra, Kajang28 & 29 November 2026 · Pusat Latihan RATC, Bandar Seri Putra, Kajang
Two days with Coach Roszie on the money side of your business. Ask us about fees and HRDCorp claims.Dua hari bersama Coach Roszie tentang sisi kewangan bisnes anda. Tanya kami tentang yuran dan tuntutan HRDCorp.
We close the gap. And hold your hand.Kami rapatkan jurang. Dan pimpin tangan anda.
Our goal for every clientMatlamat kami untuk setiap klien
30%
We help clients raise productivity, expand strategically and work toward at least a 30% improvement in profit.Kami bantu klien tingkatkan produktiviti, berkembang secara strategik dan mensasarkan peningkatan untung sekurang-kurangnya 30%.
Founder's experiencePengalaman pengasas
30 yrsthn
Hospitality, retail, media, advertising, F&B and fashion.Hospitaliti, runcit, media, pengiklanan, F&B dan fesyen.
HRDCorp · MOF
Registered Training Provider & MOF Registered VendorPenyedia Latihan Berdaftar & Vendor Berdaftar MOF
Trainer benchBarisan jurulatih
16 HRDCorp-certified industry trainers16 jurulatih industri bertauliah HRDCorp
Track recordRekod
Developing entrepreneurs since 2014. RATC founded in 2020.Membangunkan usahawan sejak 2014. RATC ditubuhkan 2020.
What participants sayKata peserta
Rated 5.0 on Google.Rating 5.0 di Google.
★★★★★5.0 from 98 Google reviews5.0 daripada 98 ulasan Google
★★★★★
Great coach and an inspiring learning experience! Coach Roszie is knowledgeable, supportive and makes every session practical and engaging. Truly grateful for the guidance throughout my CEONITA journey. Highly recommended!
Google review★★★★★
Superb coach and coaching. Fr zero knowledge on costing to complete knowledge on calculating pricing within 2hrs of online hands on session. Thank you coach looking frwd to more sessions with you.
Google review★★★★★
I had a fantastic experience at Roszie Amir Training Centre! The business coaching sessions were super informative and packed with practical tips. The team provided excellent service, making everything smooth and enjoyable. I gained a lot of new knowledge and even had the chance to network with other like-minded professionals. Highly recommend for anyone looking to level up their business skills!
Google review★★★★★
We meet at KIUB Training by YPKDT in Segamat. Coach Roszie has extensive experience in industrial entrepreneurship. The coach has spent years working within various industries, starting and managing businesses, navigating challenges, and achieving success.
Google review★★★★★
Awesome training! Very knowledgable, ready to help especially SME.
Thousands trained. Across Malaysia.Ribuan dilatih. Di seluruh Malaysia.
Training, coaching and mentoring sessions from Sarawak to Johor. Tap a photo to view it larger.Sesi latihan, coaching dan mentoring dari Sarawak ke Johor. Tekan gambar untuk lihat lebih besar.
Our training centre in KajangPusat latihan kami di Kajang
ClienteleKlien
Ministries, universities and brands.Kementerian, universiti dan jenama.
Agencies, institutions and companies RATC has trained and worked with.Agensi, institusi dan syarikat yang pernah dilatih dan bekerjasama dengan RATC.
Coach Hajah Roszie Amir has spent 30 years building businesses. Street-smart experience, now shared with every entrepreneur she trains.Coach Hajah Roszie Amir telah 30 tahun membina perniagaan. Pengalaman lapangan, kini dikongsi dengan setiap usahawan yang dilatihnya.
Coach Roszie is an entrepreneur, business strategist, Industry Business Coach and Adjunct Associate Professor at Lincoln University College. She is an HRDCorp Accredited Trainer (TTT) and a Registered Consultant with MARA, known for her work in branding, intellectual property, business strategy, digitalisation and funding.
Coach Roszie ialah usahawan, strategis perniagaan, Industry Business Coach dan Profesor Madya Adjung di Lincoln University College. Beliau Jurulatih Bertauliah HRDCorp (TTT) dan Perunding Berdaftar MARA, dikenali dalam bidang penjenamaan, harta intelek, strategi perniagaan, pendigitalan dan pembiayaan.
She has trained more than 20,000 entrepreneurs, mentored over 2,000 business owners and helped raise over RM15 million in funding. Malaysia Productivity Corporation named her a National Productivity Champion Leader for Retail & F&B in 2022.
Beliau telah melatih lebih 20,000 usahawan, membimbing lebih 2,000 pemilik perniagaan dan membantu mengumpul lebih RM15 juta pembiayaan. Perbadanan Produktiviti Malaysia menamakan beliau Juara Produktiviti Kebangsaan bagi Runcit & F&B pada 2022.
Industries she has built businesses inIndustri yang pernah beliau bina perniagaan
Advertising & merchandisingPengiklanan & merchandisingDigital marketing & websitesPemasaran digital & laman webPhotography & videographyFotografi & videografiReady-to-eat & ready-to-cook foodMakanan sedia makan & sedia masakSupply to airlines & hospitalsBekalan ke syarikat penerbangan & hospitalEvents, weddings & cateringAcara, perkahwinan & kateringHijab & office attireHijab & pakaian pejabatFood delivery platformPlatform penghantaran makanan
RolesPeranan
Principal & Master TrainerPrinsipal & Master TrainerRoszie Amir Training & Consultancy
Chief Executive OfficerInitiate Global Resources Sdn Bhd
Director of Social Finance & ImpactPengarah Kewangan & Impak SosialKoperasi Belia Inovatif Sarawak Berhad (KOBIS)
Business Strategic AdvisorSS Rover Sdn Bhd · Underwater Robotic Technology
FounderPengasasQuerenda · Rimbun · Tepen-Tepen
How she coachesCara beliau membimbingShares real skillsKongsi kemahiran sebenarKnowledge, skills and experience from 30 years of running businesses.Ilmu, kemahiran dan pengalaman 30 tahun berniaga.
Connects you to governmentHubungkan anda dengan kerajaanLinks SMEs to agency initiatives, grants and programs.Hubungkan SME dengan inisiatif, geran dan program agensi.
Opens doors to fundingBuka pintu pembiayaanIntroductions to banks, investors and financial institutions.Perkenalan kepada bank, pelabur dan institusi kewangan.
Takes you to marketBawa anda ke pasaranSupermarkets, hypermarkets and cross-border e-commerce.Pasaraya, hypermarket dan e-dagang rentas sempadan.
Vision, mission & valuesVisi, misi & nilai
Built on B.R.A.I.N.Berteraskan B.R.A.I.N.
VisionVisi
To be the premier leader in human capital and entrepreneurship training, developing future-ready talent and empowering SMEs, government bodies and corporations to grow sustainably.Menjadi peneraju utama latihan modal insan dan keusahawanan, membangunkan bakat bersedia masa depan dan memperkasa SME, badan kerajaan serta korporat untuk berkembang secara lestari.
MissionMisi
Deliver structured, experience-based business knowledge for entrepreneurs, SMEs and corporate leaders.Menyampaikan ilmu perniagaan berstruktur berasaskan pengalaman untuk usahawan, SME dan pemimpin korporat.
Connect clients with industry experts, government initiatives, financial institutions and market leaders.Menghubungkan klien dengan pakar industri, inisiatif kerajaan, institusi kewangan dan peneraju pasaran.
Promote technology and digitalisation to lift efficiency and performance.Menggalakkan teknologi dan pendigitalan untuk meningkatkan kecekapan dan prestasi.
Nurture leaders who drive long-term sustainability and resilience.Melahirkan pemimpin yang memacu kelestarian dan daya tahan jangka panjang.
Help clients grow productivity, expand strategically and achieve at least 30% profit improvement.Membantu klien meningkatkan produktiviti, berkembang secara strategik dan mencapai peningkatan untung sekurang-kurangnya 30%.
BBranding · BrillianceSuccess anchored in a strategic brand identity and the continuous pursuit of knowledge.Kejayaan berpaksikan identiti jenama yang strategik dan pencarian ilmu berterusan.
RReliable · ResponsibleUnwavering commitment to trust, accountability and dependable service.Komitmen teguh kepada amanah, akauntabiliti dan servis yang boleh diharap.
AAcknowledge · AgileDeep industry expertise, agile enough to ride shifting market demand.Kepakaran industri yang mendalam, tangkas mengikut perubahan pasaran.
IIntegrity · InnovationThe highest standards of ethics and dignity, while championing new solutions.Etika dan maruah tertinggi, sambil memperjuangkan penyelesaian baharu.
NNetwork · NetworthBridging entrepreneurs and industry ecosystems to maximise value.Menghubungkan usahawan dengan ekosistem industri untuk nilai maksimum.
Recognition & track recordPengiktirafan & rekod
Trusted by agencies and industry.Dipercayai agensi dan industri.
Berita HarianSinar HarianThe StarUtusanKosmo!NSTPAstro AwaniTV1TV3Nasional FM
TrainingLatihan
Training that builds real business.Latihan yang membina bisnes sebenar.
HRDCorp-claimable modules, coaching and services for entrepreneurs, SMEs and corporate teams.Modul boleh tuntut HRDCorp, coaching dan servis untuk usahawan, SME dan pasukan korporat.
Flagship programme for women leadersProgram utama untuk pemimpin wanita
Strategik
“Transformasi Kepimpinan Wanita Dalam Ekosistem Ekonomi MADANI”Women’s Leadership Transformation within the MADANI Economic EcosystemTransformasi kepimpinan wanita dalam ekosistem ekonomi MADANI
CEOnita, branded as CEOnita Strategik, is an executive leadership and business transformation programme led by business coach and entrepreneur Coach Hajah Roszie Amir. The name plays on “CEO” and “Wanita” (Malay for woman), reflecting its mission to elevate female entrepreneurs, executives and leaders into high-level, corporate-grade decision makers.CEOnita, atau CEOnita Strategik, ialah program kepimpinan eksekutif dan transformasi perniagaan yang dipimpin oleh coach perniagaan dan usahawan, Coach Hajah Roszie Amir. Nama ini menggabungkan “CEO” dan “Wanita”, mencerminkan misinya untuk mengangkat usahawan, eksekutif dan pemimpin wanita menjadi pembuat keputusan bertaraf korporat.
Moving beyond conventional short courses, it works as an executive accelerator focused on strategic thinking, hands-on execution and high-impact leadership.Melangkaui kursus pendek konvensional, ia berfungsi sebagai pemecut eksekutif yang berfokus pada pemikiran strategik, pelaksanaan praktikal dan kepimpinan berimpak tinggi.
Programme format & deliveryFormat & penyampaian program
StructureStrukturAn intensive executive retreat and boot camp, usually on-site, combining high-level lectures, practical frameworks, peer networking and direct strategy clinics.Retreat eksekutif dan boot camp intensif, biasanya secara bersemuka, menggabungkan syarahan peringkat tinggi, kerangka praktikal, jaringan rakan dan klinik strategi secara langsung.
Post-programme toolkitsToolkit selepas programContinuing access to structured templates, slide repositories and curated prompt hubs to apply what you learn in daily operations.Akses berterusan kepada templat berstruktur, koleksi slaid dan hab prompt terpilih untuk diaplikasi dalam operasi harian.
Key pillars & focus areasTonggak utama & bidang fokus
C-suite strategic decision makingKeputusan strategik peringkat C-Suite
Bridges the gap between day-to-day operations and high-level corporate governance.Merapatkan jurang antara operasi harian dan tadbir urus korporat peringkat tinggi.
Equips women entrepreneurs and industry professionals with the analytical mindset to negotiate, scale and make board- and C-suite-level decisions.Melengkapkan usahawan wanita dan profesional industri dengan minda analitikal untuk berunding, mengembang dan membuat keputusan peringkat lembaga dan C-Suite.
Digital transformation & modern enablersTransformasi digital & pemangkin moden
Drawing on Coach Roszie’s expertise in digital commerce, enterprise growth and business transformation, the programme integrates technology adoption, workflow automation and AI readiness tools.Berteraskan kepakaran Coach Roszie dalam perdagangan digital, pertumbuhan perusahaan dan transformasi perniagaan, program ini menggabungkan penggunaan teknologi, automasi aliran kerja dan alatan kesediaan AI.
Financial acumen & business performanceKecekapan kewangan & prestasi perniagaan
Financial literacy, unit economics, cash flow strategy and performance metrics, so leaders can steer sustainable and bankable enterprises.Literasi kewangan, ekonomi unit, strategi aliran tunai dan metrik prestasi, supaya pemimpin dapat memacu perusahaan yang mampan dan bankable.
Mindset & leadership resilienceMinda & daya tahan kepimpinan
Designed to break self-imposed limits, foster emotional intelligence and demand active participation, with strong mental and physical preparation from attendees.Direka untuk melangkaui limitasi diri, memupuk kecerdasan emosi dan menuntut penglibatan aktif, dengan persediaan mental dan fizikal yang mantap daripada peserta.
Program finderPencari program
Find your program in two taps.Cari program anda dalam dua langkah.
Question 1Soalan 1
Who are you?Siapa anda?
Question 2Soalan 2
What do you want to improve?Apa yang anda mahu tingkatkan?
HRDCorp training modulesModul latihan HRDCorp
Eleven areas. One goal: sustainable business.Sebelas bidang. Satu matlamat: bisnes lestari.
Search the module library or pick an area. All programs run in English or Bahasa Melayu.Cari dalam perpustakaan modul atau pilih satu bidang. Semua program dalam Bahasa Inggeris atau Bahasa Melayu.
Step 1Langkah 1Share your needsKongsi keperluanTeam size, goals and timeline.Saiz pasukan, matlamat dan tempoh.
Step 2Langkah 2Get a tailored proposalTerima proposal khasModules matched to your industry and people.Modul dipadankan dengan industri dan pasukan anda.
Step 3Langkah 3Train with industry trainersLatih bersama jurulatih industriHands-on sessions with clear next actions.Sesi hands-on dengan tindakan susulan yang jelas.
Access to integrated business support & professional servicesAkses kepada sokongan perniagaan bersepadu & servis profesional
Everything a growing business needs.Semua yang bisnes perlukan untuk berkembang.
Connecting businesses to the right expertise, solutions and resources to strengthen capabilities and accelerate sustainable growth.Menghubungkan perniagaan dengan kepakaran, penyelesaian dan sumber yang tepat untuk mengukuhkan keupayaan dan mempercepat pertumbuhan mampan.
01
Business Advisory & ConsultancyNasihat & Konsultasi Perniagaan
Business Forensic & Business AssessmentBusiness Forensic & Penilaian Perniagaan
Business Model Canvas (BMC) DevelopmentPembangunan Business Model Canvas (BMC)
Business Plan DevelopmentPembangunan Pelan Perniagaan
Business Growth StrategyStrategi Pertumbuhan Perniagaan
From small batch to the supermarket shelf.Dari kelompok kecil ke rak pasaraya.
We connect participants with the retailers, banks and agencies that help a business grow.Kami hubungkan peserta dengan peruncit, bank dan agensi yang membantu bisnes berkembang.
MydinAeonLotus99 SpeedmartKK Super Mart7-ElevenFamilyMart
Plus petrol-station chains, cross-border e-commerce and markets abroad.Serta rangkaian stesen minyak, e-dagang rentas sempadan dan pasaran luar negara.
Financial institutionsInstitusi kewangan
Bank Islam, Bank Muamalat, Maybank, UOB, Affin Bank, SME Bank, Exim Bank, Bank Rakyat, BSN
Government agenciesAgensi kerajaan
SME Corp Malaysia, TEKUN Nasional, PUNB, MTDC, MATRADE, MDEC
Grants we help accessGeran yang kami bantu
Matching grants, Halal certification aid, digitalisation, R&D innovation and export grantsGeran padanan, bantuan pensijilan Halal, pendigitalan, inovasi R&D dan geran eksport
Service providersPenyedia servis
ERP systems, Halal consultants, digital platforms, logistics and warehousing partnersSistem ERP, perunding Halal, platform digital, rakan logistik dan pergudangan
Added value for participantsNilai tambah untuk peserta
More than a classroom.Lebih daripada bilik darjah.
RM100to open a bank accountuntuk buka akaun bankOpen an account with a minimum deposit of RM100, with no introducer required.Buka akaun dengan deposit minimum RM100, tanpa memerlukan pengenalan.
20%rebate, up torebat, sehinggaLoyalty programme with points and cashback offsets.Program kesetiaan dengan mata dan offset cashback.
Industry sharingPerkongsian industriBest practices from brands like Secret Recipe, OldTown White Coffee and Marrybrown.Amalan terbaik daripada jenama seperti Secret Recipe, OldTown White Coffee dan Marrybrown.
Market leader visitsLawatan peneraju pasaranVisits to Mydin, TikTok, Aeon, Eromman and JD.com.Lawatan ke Mydin, TikTok, Aeon, Eromman dan JD.com.
Partner benefits are subject to each strategic partner's decision.Manfaat rakan kongsi tertakluk kepada keputusan setiap rakan strategik.
Programs & pricingProgram & harga
One year to build big.Setahun untuk bina besar.
The Building Big Programme: 12 full days of training and monthly group coaching across one year, with Coach Roszie and RATC trainers.Program Building Big: 12 hari latihan penuh dan group coaching bulanan sepanjang setahun, bersama Coach Roszie dan jurulatih RATC.
Essential
For SME owners ready to grow with a groupUntuk pemilik SME yang mahu berkembang bersama kumpulan
RM6,800
12 full days of training throughout the year12 hari latihan penuh sepanjang tahun
12 monthly group coaching sessions (2 hours)12 sesi group coaching bulanan (2 jam)
Business Forensic health check at the start and endBusiness Forensic health check di awal dan akhir
Private community group for the cohortKumpulan komuniti khas untuk kohort
Partner perks: 30-day ERP trial, industry sharing, and a business bank account from a RM100 minimum deposit with no introducer requiredManfaat rakan: percubaan ERP 30 hari, perkongsian industri, serta akaun bank perniagaan dengan deposit minimum RM100 tanpa pengenalan
Paying in full saves you up to 8%. Instalments are charged monthly.Bayar penuh jimat sehingga 8%. Ansuran dibayar setiap bulan.
Or choose à la carteAtau pilih à la carte
1-day workshopBengkel 1 hariAny module, public classMana-mana modul, kelas awamRM550 / pax
2-day workshopBengkel 2 hariDeeper modules with hands-on workModul lebih mendalam dengan latihan amaliRM950 / pax
Business Forensic3-hour diagnosis with Coach Roszie, plus written reportDiagnosis 3 jam bersama Coach Roszie, dengan laporan bertulisRM2,500
1-to-1 coachingCoaching individu2-hour session with Coach RoszieSesi 2 jam bersama Coach RoszieRM800 / session/ sesi
Coaching pack of 4Pakej 4 sesi coachingUse within 3 monthsGuna dalam tempoh 3 bulanRM2,800
Group coachingGroup coachingMonthly 2-hour session, cancel anytimeSesi bulanan 2 jam, berhenti bila-bila masaRM250 / month/ bulan
Public program, full dayProgram awam, sehariSend staff to an open classHantar staf ke kelas terbukaRM1,200 / pax
Public program, half dayProgram awam, separuh hariShort, focused sessionsSesi pendek dan berfokusRM700 / pax
In-house, standardIn-house, standardUp to 25 staff at your premisesSehingga 25 staf di premis andaRM7,500 / day/ hari
In-house, specialistIn-house, pakarAI, Power BI, Halal audit, Business ForensicAI, Power BI, audit Halal, Business ForensicRM9,500 / day/ hari
Building Big for teamsBuilding Big untuk pasukan12-month programme for a company cohortProgram 12 bulan untuk kohort syarikatOn requestAtas permintaan
Introductory prices. HRDCorp-claimable fees are set within HRDCorp's Allowable Cost Matrix and paid from your levy.Harga perkenalan. Yuran boleh tuntut HRDCorp ditetapkan dalam Allowable Cost Matrix HRDCorp dan dibayar daripada levi anda.
The 30% goalMatlamat 30%
What could 30% more profit mean for you?Apa makna untung 30% lebih untuk anda?
RM 50kRM 3M
Drag to set your number. It stays on this page.Seret untuk tetapkan angka anda. Ia kekal di halaman ini sahaja.
With RATC's 30% targetDengan sasaran 30% RATC
+RM 90,000
TodaySekarangRM 300,000
TargetSasaranRM 390,000
An illustration of RATC's mission target, not a forecast or guarantee.Ilustrasi sasaran misi RATC, bukan unjuran atau jaminan.
Our peopleWarga kami
Industry trainers, not just presenters.Jurulatih industri, bukan sekadar penceramah.
Every trainer is HRDCorp-certified. Tap a trainer to see their background.Setiap jurulatih bertauliah HRDCorp. Tekan nama untuk lihat latar belakang.
The RATC teamPasukan RATC
Coach Hjh Roszie AmirPrincipal & General ManagerPrinsipal & Pengurus Besar
Hj Amir Mohd DomAdmin & FinancePengurusan & Kewangan
Hjh Norhariti JalilStrategic ManagementPengurusan Strategik
Planning training for your team, or need a coach for your business? Reach us directly or send an enquiry.Merancang latihan untuk pasukan, atau perlukan coach untuk perniagaan? Hubungi kami terus atau hantar pertanyaan.
Roszie Amir
